Red Zinfandel Is An American Classic - 1088 Words

Red Zinfandel is an â€Å"American Classic† wine. Until recently, Zinfandels was marked as a mystery grape in California as the origin was unknown. Through the recent Ampelography studies, it has been discovered that the Zinfandel grape is genetically identical to Italy s Primativo and to an ancient Croatian variety known as Crjenak Kastelanski. The zinfandel grapes actual origin is in Italy but is now primarily grown in California. Zinfandel grapes grow best in cool, coastal locations which California has a lot of. Differences in vine vigor and grape cluster size tend to separate the Croatian and Italian vines as it has Zinfandel flavor profiles are greatly affected by cultivation, terroir, and winemaking process. This has led Zinfandels in the America to develop its own independent history based on its particular flavor profile, name, history, and style. It is believed that the California Zinfandel probably originated in Croatia. On wine labels, U.S. regulations requi re that Zinfandel and Primitivo be identified separately. The effects of terroir are tremendous with this varietal. I purchased a 6 bottle case from Turley Vineyards that were of the same vineyard, same vintage but from different blocks of the Pesenti Vineyard. Turley is highly known in the wine industry for their expertise with this varietal. The blocks varied based on location such as hill tops, valley, sun exposure, soil, etc. A tasting was arranged with a group of my wine aficionados to analyzeShow MoreRelatedImpact of Radio and Television Advertising on Consumer Behaviour Special Referance on Consumer Durable Goods5906 Words   |  24 Pagesthe  fermented  juice  of  grapes,  made  in  many  varieties,  such  as  red,  white,  sweet,  dry,  still,  andsparkling,  for  use  as  a  beverage,  in  cooking,  in  religious  rites,  etc.,  and  usually  having  an  alcoholiccontent  of  14  percent  or  less. 2. a  particular  variety  of  such  fermented  grape  juice:  port  and  sherry  wines. 3. the  juice,  fermented  or  unfermented,  of  various  other  fruits  or  plants,  used  as  a  beverage,  sauce,etc.:  gooseberry  wine;  currant  wine. 4. a  dark  reddish  color,  as  of  red  wines. 5. Pharmacology  ,  vinum. WineRead MoreWine Consumption Essay examples6888 Words   |  28 Pagesa strong subset of exhibitors from Eastern Europe and the Middle East, such as Bulgaria’s Izba Karabunar , Lebanon’s Ixsir and Greece’s Chatzivaritis, who aim to capitalize on increasing consumer interest in discovering wines that are new to the American market. Even within the Old World, Portugal is making a substantial push to come out of the shadows of the other European heavyweights. Portugal is known for blended wines that pair very well with food, and in an effort to appeal to the internationalRead MoreEssay about FSM 2085 Term Project6577 Words   |  27 Pagescommunication skills and quick mind. The Lobby Lounge (Ritz-Carlton Hotel’s Lounge in San Francisco): it is a newly renovated lounge with great appearance as well as a number of choices for food and drink items. Guests could enjoy themselves in a classic space with most sophisticated selection of wines and cocktails. Windows Lounge (Four Seasons Hotel in Los Angeles): great place for guests to enjoy their Hollywood experience. It provides seats both inside and outside with smart interior designRead MoreMarket Segment Analysis to Target Young Adult Wine Drinkers7369 Words   |  30 Pagesresult in efficient, effective, and profitable marketing and sales efforts+ There are multiple types and levels of segmentation used in various industries, but those used most frequently by the wine industry are those that also fall into the four classic marketing segmentation bases+ These are ~1! geographic, which is based on where the customer lives, such as country or city; ~2! demographic, which is based on age, gender, income, social class, and so on; ~3! psychographic, which is based on lifestyle